Case Study: HP achieves deeper family engagement with PadSquad's interactive Colorizer rich media

How targeting parents with interactive rich media drives deep engagement and favorable brand experiences

HP wanted to promote its free online Print, Play & Learn resource of printable activities for children and families, but it only had static banners to work with. HP turned to PadSquad to create a more engaging mobile experience that would drive awareness of the platform and showcase the value of HP printing services.

PadSquad built a “Colorizer” rich media format that let parents tap and drag colors onto printable designs, bringing the activities to life in an interactive mobile ad. The campaign delivered an engagement rate 6x higher than PadSquad’s benchmark, and users started the coloring experience over nearly 1,000 times, showing strong interaction and interest in the HP Print, Play & Learn platform.

HP