Case Study: Celebrity Cruises boosts consideration and site visits with PadSquad

How pairing high impact creative with precise targeting helped this cruise line grow consideration

Celebrity Cruises partnered with PadSquad to stand out in an increasingly competitive travel market as consumer interest in travel surged. The cruise line wanted to pair high-impact creative with precise targeting to grow consideration and drive more qualified attention to its premium offerings.

PadSquad delivered four rich media formats, including Press & Hold, Reel, and Cube Card Duo, targeting Cultural Indulgers with a combination of audience-based and contextual targeting. The campaign drove a 2x site visit rate versus Celebrity Cruises’ benchmark, a 25-point lift in consideration, and made 3 in 4 viewers more likely to book after seeing the ads.

Celebrity Cruises

Vanessa Bouza

Celebrity Cruises