Case Study: McDonald's boosts fry sales with PadSquad's multi-language rich media campaign

How multi-language fry ads captured the attention and engaged Asian audiences

McDonald's worked with PadSquad to promote its fries to Asian consumer audiences looking for quick-service meal deals and on-the-go options. The challenge was to capture attention in a fun, highly engaging way that would encourage people to spend more time with the brand and drive visits to restaurants.

PadSquad delivered the Fry-Yay campaign using interactive rich media that let users shake their mobile devices to reveal falling French fries, with four in-language creative variations targeted through demographic, contextual, and location-based signals. The campaign increased fry sales by 8% in Southern California and 7% in D.C. and Baltimore versus the prior year, while engagement ran 7% above benchmark and average time spent was 36% higher than benchmark.

McDonald's