Case Study: Kia achieves higher Hispanic brand awareness with PadSquad's high-impact video ads

How high-impact video creative boosted awareness amongst Hispanic auto-intenders

Kia partnered with PadSquad to boost awareness of the Kia Seltos among Hispanic consumers. The challenge was to stand out with high-impact video advertising that could effectively reach Spanish-speaking audiences and drive both awareness and consideration.

PadSquad created several Spanish-language video ads for Kia, using formats like SuperScape, VidScape, and Vvital across Spanish-language content and Spanish speakers on English-language content. The campaign exceeded benchmarks across VCR, CTR, and engagement rate, delivered a 14-point lift in brand awareness among adults 35–54, and drove a 21-point lift in purchase consideration with the Vvital unit.

Kia