Case Study: American Dairy Association boosts Gen Z engagement and site traffic with PadSquad rich media

How high impact rich media moved the needle with an elusive Gen Z audience

American Dairy Association partnered with PadSquad to reach Gen Z college students as alternative dairy products gained ground. Their challenge was to increase awareness of dairy-forward recipes and encourage more dairy purchase and consumption among an elusive campus audience, using high-impact digital advertising to stand out from banner blindness.

PadSquad delivered a high-impact rich media campaign featuring interactive, tiled recipe videos that expanded to full-screen demos and drove students to SavorRecipes.com with a “Get The Recipe” CTA. The campaign achieved a 2.86% engagement rate and increased traffic to promoted recipes by 275%, with media metrics reported as 85% higher than standard banners from previous years.

American Dairy Association

Diya Basu

Director - Digital & Content Marketing