Case Study: E-Z-GO drives awareness and website traffic with PadSquad rich media

How high impact rich media drove web traffic and consideration for E-Z-GO golf carts

E-Z-GO partnered with PadSquad to launch a new brand campaign aimed at increasing top-of-mind awareness and consideration for its golf cart lineup. The challenge was to raise brand awareness and drive more website traffic while improving consumer engagement with the E-Z-GO brand.

PadSquad created a high-impact rich media slide-to-reveal unit that combined product features with lifestyle scenes, letting users toggle between interactive hotspots and in-context imagery. The campaign reached over 17 million people, delivered an average time spent of 17 seconds, and generated engagement and click-through rates 1.6x and 1.7x above benchmark, respectively, helping drive stronger consideration and site traffic.

E-Z-GO