Case Study: Purina boosts awareness and trial with PadSquad's high-impact mobile creative

How high-impact mobile creative introduced Purina's Savory Centers to shoppers, driving awareness and encouraging trial in the grocery aisle

Purina worked with PadSquad to introduce Fancy Feast Savory Centers to shoppers and drive awareness and trial in the grocery aisle. The challenge was to capture cat owners’ attention with high-impact mobile creative at the moment they were considering a purchase.

PadSquad implemented its “Press & Hold” mobile ad format, paired with an interactive carousel showcasing the four launch flavors so consumers could reveal “what’s inside the can.” The campaign reached over 17 million cat owners, delivered better than 75% viewability, and achieved a 33% engagement rate with 11,000 hours of creative engagement across the flight.

Purina