Case Study: Toyota boosts consideration and vehicle registrations with PadSquad interactive video

How first-to-market interactive video creative drove sales for an all-new electric vehicle

Toyota, through the Southern California Toyota Dealers Association (SCTDA), worked with PadSquad and Davis Elen Advertising to build awareness and consideration for the all-new, all-electric bZ4X in a crowded EV market, where consumer education was still relatively low. The challenge was to break through the noise and influence purchase intent during the summer 2023 campaign.

PadSquad’s first-to-market interactive video format, VidStream+, was used to showcase the bZ4X with interactive product cards highlighting vehicle features and promotions while the video played. The campaign delivered a 33-point lift in purchase consideration, helped Toyota rank #1 as the first-choice brand over competitors, and coincided with an 85% increase in bZ4X vehicle registrations in Southern California during the campaign period.

Toyota

John Papadopoulos

Partner, Head of Media