Case Study: Washington's Lottery drives engagement with PadSquad's custom gamified rich media

How custom, rich media with gamification drove brand engagement

Washington’s Lottery worked with PadSquad to support its “Imaginations Unite” branding campaign, which aimed to inspire lottery players to share imaginative ideas with friends and family. The challenge was to create a mobile rich media experience that would drive awareness of the platform and encourage consumers to actively engage with the campaign.

PadSquad built a custom, gamified mobile rich media unit called “King of the Cul-de-Sac,” turning the campaign’s imaginative castle concept into an 8-bit game featuring lottery winner Ron and nosy neighbor Gerry. The experience generated over 54,000 total engagements, with 32% of users playing more than once, 73% reaching the midpoint, and 24% completing the game, showing strong retention and engagement for Washington’s Lottery.

Washington's Lottery