Case Study: Amelia Island drives more visits with PadSquad's weather-triggered mobile campaign

How Amelia Island helped travel-intenders find their escape

Amelia Island partnered with PadSquad to promote the destination to leisure travelers in key Northeast markets during the winter season. The challenge was to position Amelia Island, Florida as a warm-weather escape for people dealing with harsh winter conditions and motivate travel-intenders to consider booking a getaway.

PadSquad implemented a weather-triggered mobile campaign with evocative creative tailored to the right weather mindset. The campaign beat benchmarks across every metric, delivering a 5x higher engagement rate and helping drive a nearly 60% increase in Q1 2022 visitation from the Northeast compared with Q1 2021.

Amelia Island

Amy Boek

Chief Marketing Officer