Case Study: Aidells Chicken Sausage achieves 6x higher engagement and 29% boost in viewability with PadSquad Slide-to-Reveal creative

How Aidells inspired at-home chefs with high-impact creative

Aidells Chicken Sausage partnered with PadSquad to help spice up its campaign using only static image files. The challenge was to create a memorable rich media experience that could tell Chef Bruce Aidells’ story and drive sales among home cooks.

PadSquad solved this with a custom Slide-to-Reveal creative that delivered a playful before-and-after ad experience, targeted to recipe, meal prep, and home entertaining content. Over a 90-day campaign, PadSquad achieved an engagement rate nearly 6x its benchmark and lifted viewability by 29% above Aidells’ goal, showing a strong measurable impact.

Aidells Chicken Sausage