Case Study: The Coffee Bean & Tea Leaf drives holiday engagement with PadSquad

Enticing consumers with shoppable holiday-inspired creative

The Coffee Bean & Tea Leaf worked with PadSquad to promote three seasonal holiday beverages and drive shopper interest and foot traffic during the holidays. The goal was to entice consumers with festive, attention-grabbing creative that would encourage them to engage with the brand and visit stores.

PadSquad implemented a high-impact Reel ad format featuring the holiday drink lineup, letting consumers swipe through each beverage and tap an “Order Now” CTA. The campaign outperformed benchmarks for both engagement rate and exposure time, showing that PadSquad’s interactive creative helped capture attention and drive measurable engagement during a busy season.

The Coffee Bean & Tea Leaf