Case Study: Ben & Jerry’s boosts CTR and flavor engagement with PadSquad interactive video

Ben & Jerry's drives 148% higher CTR with PadSquad

Ben & Jerry's needed to grow awareness for their new Sundae flavors during the peak season with creative that would capture attention and invite consumers to experience the brand. They worked with vendor PadSquad and their media agency to address this challenge.

PadSquad implemented a multi-format interactive video solution using their VidStream+ End Frame and Drag to Reveal formats. This strategy transformed traditional video into an immersive experience, leading to a 148% higher CTR than the industry benchmark, a 39% increase in the likelihood to try new flavors, and a 35-point lift in brand consideration.

Ben & Jerry's