Case Study: BAT boosts employee engagement with PADS4 digital signage

BAT - Customer Case Study

The customer, BAT, wanted to upgrade its internal broadcasting to a modern digital signage solution to better engage its employees across multiple Russian offices. They turned to the vendor, PADS4, to implement a full-fledged corporate TV channel that would increase staff awareness and involvement.

The PADS4 digital signage software met all requirements, integrating seamlessly with existing corporate PC hardware and network infrastructure while keeping load low. A key feature enabled employee-generated content, such as a photo contest via Instagram. Due to its success, BAT has since expanded its use of the PADS4 solution to its offices in the Netherlands, France, and South Africa.

BAT