Case Study: Wesco boosts brand awareness and sales with Padilla

Wesco boosts sales 47% and awareness with Padilla

Following its acquisition of Anixter, Wesco faced the challenge of transforming its perception from a traditional distributor into a supply chain solutions provider. The company engaged the communications firm Padilla to help reposition its brand and communicate this new identity.

Padilla developed the new brand narrative "Ingenuity Delivered" for Wesco, which was implemented through a comprehensive program including a brand anthem video, website overhaul, and a recruiting campaign. This strategy successfully shifted market perception, resulting in a 47% growth in sales and a significant increase in brand awareness and positive perception of the merger.

Wesco