Case Study: U.S. Highbush Blueberry Council achieves cohesive digital engagement with Padilla

U.S. Highbush Blueberry Council boosts consumer pages per session 24% with Padilla

The U.S. Highbush Blueberry Council faced a challenge with its disparate and confusing digital properties, which were limiting user engagement. Padilla was engaged to provide a solution to this issue and improve the overall user experience.

Padilla implemented a ground-up rebuild of the digital ecosystem using WordPress Multisite, creating a cohesive web strategy centered on blueberry.org. This solution unified the brand across seven interconnected sites and led to significant results, including a 24% increase in pages per session for consumers and a 290% increase in total users for the health audience.

U.S. Highbush Blueberry Council