Case Study: U.S. Highbush Blueberry Council boosts blueberry sales and donations with Padilla

U.S. Highbush Blueberry Council boosts blueberry sales 5% with Padilla

The U.S. Highbush Blueberry Council faced the challenge of keeping blueberries in consumers' grocery carts amidst rising food prices while also seeking to leverage their brand's social responsibility. Padilla developed a cause-driven campaign for them that centered on combating child hunger.

Padilla's solution was the "Grab a Boost, Give a Boost" campaign, which donated money to No Kid Hungry for every social media post tagging the client. This initiative, amplified by influencers and paid advertising, successfully raised $50,000, generated over 54 million impressions, and increased blueberry sales by 5% during the campaign period, delivering a 5.38x return on ad spending.

U.S. Highbush Blueberry Council