Case Study: Théa Pharma drives awareness for preservative-free eye care with Padilla

Thea Pharma drives 83% aided market awareness with Padilla

Padilla worked with Thea Pharma, a company in the health industry, to address the challenge of driving awareness for preservative-free ophthalmic products. Thea was preparing to launch IYUZEH, the first preservative-free glaucoma treatment, but faced an eye care professional community that was largely indifferent due to a long history of using preserved products and a lack of education on the benefits of preservative-free alternatives.

Padilla's solution was to create the Preservative Freedom movement, forming a coalition with advocacy groups like The Glaucoma Foundation to spark national dialogue. The campaign launch at a major eye care conference successfully gathered professionals to advocate for preservative-free treatments. Padilla's efforts resulted in over 80 attendees at the launch, 72 earned media placements in four months, and an 83% aided market awareness for Thea's preservative-free products.

Thea Pharma