Case Study: Seafood From Norway boosts seafood trial and preference with Padilla

Seafood From Norway sells 3,300 dishes in 2 weeks with Padilla

The customer, Seafood from Norway, faced the challenge of U.S. diners defaulting to familiar proteins, with chefs hesitant to add new items to their menus. To grow consumer confidence for Norwegian seafood, the vendor Padilla was enlisted to make a bigger splash with its Sea-to-Table Restaurant Week program in 2025.

Padilla's solution involved recruiting influential chefs in New York and Philadelphia to create approachable dishes showcasing Norwegian seafood, supported by a promotional framework with culinary influencers and media. The results included the sale of over 3,300 dishes during the two-week promotion, a 33% increase, with 82% of participating restaurants keeping the dishes on their menus permanently. Padilla successfully built demand and established the customer as a trusted partner in culinary innovation.

Seafood From Norway