Case Study: Seafood From Norway boosts seafood trial and awareness with Padilla's Sea-to-Table Restaurant Week

Seafood From Norway drives +3.1M digital impressions with Padilla

The customer, Seafood from Norway, faced the challenge of underrepresentation in foodservice promotions, needing to increase consumer trial and awareness of its seafood in a competitive market. The vendor Padilla identified that restaurants were a key but underused venue for product trial, especially for consumers hesitant to cook fish at home.

Padilla developed the Sea-to-Table Restaurant Week solution, collaborating with top NYC chefs to create featured dishes and running an integrated promotional campaign. This effort sold over 2,500 dishes, generated more than 3.1 million digital impressions, and led over 50% of participating restaurants to keep the dishes on their menu permanently, with several chefs becoming ongoing brand ambassadors.

Seafood From Norway