Case Study: Seafood from Norway boosts U.S. salmon exports with Padilla’s paid media and advertising

Seafood From Norway boosts U.S. exports 46% with Padilla

The customer Seafood From Norway, a trade group seeking to boost U.S. exports, needed to engage millennial consumers. The vendor Padilla was engaged to address this challenge through a paid media and advertising program.

Padilla implemented a data-driven digital advertising program, utilizing programmatic buying, connected TV, social platforms like TikTok and Instagram, and geotargeting near grocery stores. This solution significantly raised awareness and purchase intent. As a result, the export value of Norwegian salmon to the U.S. increased by 46% in 2022, making it a top-three export market.

Seafood From Norway