Case Study: Rockwell Automation boosts EV market awareness and sales with Padilla

Rockwell Automation drives 6.8M impressions with Padilla

Rockwell Automation, a global leader in automation technologies, faced the challenge of increasing its awareness and sales opportunities with electric vehicle manufacturers in an emerging market. Most automakers were unaware of Rockwell's expertise in adapting production lines for electric vehicles. The vendor Padilla was engaged to help address this challenge.

Padilla created an integrated campaign using four content pillars to guide key messages. This solution included paid digital and social content, trade media interviews, direct email, and social content. The campaign earned 6.8 million impressions, drove 12.5 thousand clicks to the website, and resulted in 1.2 thousand conversions, successfully boosting engagements and sales for Rockwell Automation.

Rockwell Automation