Case Study: Rockwell Automation engages global audiences with Padilla's virtual Automation Fair solution

Rockwell Automation boosts earned media placements by 69% with Padilla

Rockwell Automation faced the challenge of engaging customers and prospects for its annual Automation Fair event after the pandemic hit, requiring a quick pivot from an in-person gathering. The vendor Padilla was enlisted to help reimagine the global industry event.

Padilla developed the content strategy and script for a live, virtual version of the event and hosted virtual press conferences. This solution drew nearly half of all attendees, with virtual participants from 71 countries and over 2,000 companies. The effort also resulted in a 69% increase in earned media placements for Rockwell Automation.

Rockwell Automation