Case Study: Restaurant Technologies builds awareness for its circular oil economy with Padilla

Restaurant Technologies expands into 2 new fuel and fleet media markets with Padilla

Restaurant Technologies, a company that automates the delivery, storage, and recycling of used cooking oil for foodservice businesses, needed to build greater awareness of its green business focus. They engaged the communications firm Padilla to help amplify their role in turning used oil into biofuel.

Padilla created an earned media campaign centered on the circular oil economy, partnering with Restaurant Technologies and their refinery partner Chevron Renewable Energy Group. This strategy successfully secured coverage in major market, foodservice, and new fuel and fleet publications, positioning Restaurant Technologies as a thought leader in sustainability and expanding their awareness into new markets. The campaign also helped attract notable new brands like Empire Casino and Hyatt as customers.

Restaurant Technologies