Case Study: R3 Continuum builds awareness for employee mental health resources with Padilla

R3 Continuum boosts leads 483% with Padilla

The customer, R3 Continuum, a company that helps workforces cope with traumatic events, faced a challenge in building awareness for its crisis response and behavioral health services. Many companies were unprepared to support employees, and their existing EAPs often lacked in-depth trauma counseling. The vendor, Padilla, was tasked with a public relations campaign to raise the profile of R3's services.

Padilla implemented a media strategy that involved monitoring breaking news to identify journalists covering disruptive events and then leveraging trade media to position R3 as a leading expert. This solution significantly raised the company's profile, resulting in over 40 media placements. The campaign had a measurable impact, driving a 483% year-over-year increase in leads and a 222% increase in deals closed for R3 Continuum.

R3 Continuum