Case Study: ProducePay builds trust and industry visibility with Padilla

ProducePay reaches 957M media impressions with Padilla

ProducePay, a company in the agriculture industry, needed to establish itself as an authority on creating predictability within the volatile fresh produce supply chain. Their challenge was to be recognized as an industry partner and innovator to increase funding from investors and build their grower network. The vendor Padilla was engaged to help address this.

Padilla launched an awareness campaign rooted in building brand trust, with a media relations strategy focused on establishing predictable commerce as a means to transform the industry. This solution led to significant results, including 957 million media impressions and 150 top-tier placements in outlets like Forbes and USA Today. The campaign successfully positioned ProducePay as a trusted ally and earned them a spot on Fast Company’s World’s Most Innovative Companies list.

ProducePay