Case Study: Meet Minneapolis boosts downtown visitation with Padilla's Minneapolis Momentum campaign

Meet Minneapolis earns 7M media impressions with Padilla

Meet Minneapolis, a convention and visitors association, faced the challenge of encouraging locals and travelers to return to downtown Minneapolis as pandemic restrictions lifted. They engaged the vendor Padilla to create a destination marketing campaign that would rebuild momentum and counter suburbanites' hesitancy to visit the city.

Padilla developed the "Minneapolis Momentum" campaign, which centered on an online contest for people to share their positive return-to-the-city stories. These authentic stories were then converted into digital billboards, ads, and social media posts. This solution successfully generated almost 7 million media impressions and over 9 million billboard impressions, leading to a measurable uptick in downtown activity.

Meet Minneapolis