Case Study: Medtronic educates heart patients about leadless pacemakers with Padilla’s "Pace of Mind" campaign

Medtronic reaches 250K+ visitors with Padilla's Pace of Mind campaign

Medtronic, a global healthcare company, faced the challenge of raising awareness among patients and caregivers about the advantages of its new Micra AV leadless pacemakers. They partnered with the vendor Padilla to educate a broader audience on this new pacing option, which had recently received FDA approval and significantly expanded patient eligibility.

Padilla developed the "Pace of Mind" campaign, an educational initiative centered on patient benefits and created in partnership with the patient support network Mended Hearts. The solution focused on sharing patient stories and driving candidates to educational resources. The campaign achieved significant results, including over 250,000 visitors to its educational website, 1,900+ physician searches, and reaching over 15 million people on social media.

Medtronic