Case Study: Maple from Canada boosts brand awareness and consumer reach with Padilla

Maple from Canada drives 372M media impressions with Padilla

The consumer brand Maple from Canada partnered with the vendor Padilla to increase its brand awareness and consumer reach by leveraging viral social media trends. The challenge was to effectively attract new audiences and gain media attention in a competitive market.

Padilla developed four unique maple syrup recipes and launched a campaign featuring influencer videos on platforms like Instagram. They promoted the content across the brand's social channels with paid spend and used search engine marketing to drive traffic. This solution secured notable earned media hits and resulted in 372 million media impressions, 53 thousand website pageviews, and a total reach of 3 million.

Maple from Canada