Case Study: Jack Link’s boosts National Jerky Day sales with Padilla’s Sasquatch in the Skies campaign

Jack Link’s sells out 38,500 Sasquatch Care Packages in under 2 days with Padilla

Padilla helped Jack Link's, a food and beverage company, address its challenge of driving significant sales for its invented National Jerky Day. Past efforts had created a spectacle but did not generate the desired sales figures, so the 2024 goal was to get as much product to consumers as possible.

The solution involved creating a massive drone show in Liberty State Park that formed an image of the brand's Sasquatch mascot and a giant QR code. This code directed people to a limited-time Amazon deal. The event generated extensive media coverage and organic sharing. As a result, Padilla's campaign sold out 38,500 care packages on Amazon in two days, moving 20 tons of jerky and doubling sales from the previous year.

Jack Link’s