Case Study: International Society of Automation boosts cybersecurity awareness and memberships with Padilla

International Society of Automation grows memberships 8% with Padilla

The International Society of Automation (ISA) faced the challenge of increasing awareness and adoption of its ISA/IEC 62443 cybersecurity standards for industrial automation. As cyberattacks on operational technology became more prevalent, Padilla was engaged to help the ISA grow its influence and membership.

Padilla developed an earned media program that leveraged the expertise of ISA's members to position the society as a go-to source for media. This strategy successfully generated over 25 high-value media placements, an 84% increase in coverage, and contributed to an 8% growth in ISA memberships.

International Society of Automation