Case Study: Honorlock achieves stronger higher-ed proctoring positioning with Padilla

Honorlock earns 30+ features in less than a year with Padilla

The customer, Honorlock, offers a proctoring service for universities but faced market challenges, including pushback from students. Their vendor, Padilla, was tasked with changing the message around proctoring to highlight its positive aspects and differentiate Honorlock from its competitors.

Padilla developed a new media strategy targeting university decision-makers. This solution focused on communicating how proctoring safeguards academic integrity and reduces student test anxiety. The impact was significant, resulting in over 30 media features, reaching hundreds of decision-makers, and helping Honorlock achieve a number one ranking on G2.

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