Case Study: Helix achieves top-tier earned media coverage with Padilla

Helix earns 700 article mentions with Padilla

The customer Helix, a population genomics company, faced the challenge of expanding its health focus at the onset of the pandemic while newsrooms urgently needed expertise on emerging COVID-19 variants. Vendor Padilla provided strategic earned media services to address this.

Padilla's solution was to rapidly position Helix's researchers as viral genomic experts for top-tier media, distributing data advisories and coordinating interviews. This resulted in Helix becoming a go-to source, securing over 700 media mentions and coverage in outlets like CBS Evening News and The New York Times, while also yielding placements in 1,000 newspapers on school testing.

Helix