Case Study: Greater MSP Partnership boosts Minnesota SAF Hub awareness with Padilla

Greater MSP Partnership secures 300M+ media impressions in 2 months with Padilla

Greater MSP Partnership, a regional economic development organization, launched a coalition to scale sustainable aviation fuel production. They engaged the public relations firm Padilla to generate significant media coverage for two major milestones at the Minnesota SAF Hub.

Padilla developed an integrated media relations campaign, which included eye-catching creative at Minneapolis-Saint Paul International Airport featuring a QR code to drive traffic to the hub's website. The effort successfully promoted a celebration event and the first SAF-fueled flight from MSP to Climate Week in New York. The campaign secured over 300 million media impressions, drove 1,500 visits to the SAF Hub website, and resulted in more than 40 QR code scans.

Greater MSP Partnership