Case Study: Winnebago Industries’ Grand Design brings RV travel excitement to NYC with Padilla

Grand Design drives 1.2B media impressions with Padilla

Padilla worked with Winnebago Industries’ Grand Design to launch their new motorized RV, the Lineage. The challenge was to break away from the industry's traditional and niche launch tactics in order to reach a much larger, mainstream consumer audience.

The solution Padilla implemented was a first-of-its-kind "Ultimate Glamping" pop-up event in New York City's Bryant Park, supported by a sweepstakes and influencer ambassadors. This innovative approach generated 1.2 billion media impressions, 63 unique content pieces, and reached 752,000 followers. The launch was a resounding success, with strong demand illustrated by the 100th unit being manufactured within just four months.

Winnebago Industries’ Grand Design