Case Study: Flashfood drives food waste reduction and U.S. growth with Padilla

Flashfood boosts U.S. app usage 300% with Padilla

Flashfood, an app-based digital marketplace for reducing grocery-level food waste, faced the challenge of driving growth in the U.S. market. Garnering earned media coverage was critical to its strategy, especially as consumers became increasingly concerned with rising grocery inflation. Padilla was engaged to help position the company as a timely solution.

Padilla developed a campaign that positioned Flashfood as a "triple win" solution for saving money, reducing retailer waste, and benefiting the planet. This strategy targeted sustainability-minded consumers and primary grocery shoppers. The results were significant, with U.S. app usage jumping 300% and media placements nearly tripling the goal. Padilla's efforts also secured 3.75 billion media impressions, top-tier coverage, and helped Flashfood divert over 65 million pounds of food from landfills.

Flashfood