Case Study: Dole boosts Buffalo Ranch Salad Kit sales with Padilla’s multichannel digital campaign

Dole boosts Instacart ROAS 4.9x with Padilla

The customer, Dole, faced the challenge of launching its new Buffalo Ranch Salad Kit in a highly competitive market. To drive awareness and purchase intent against well-resourced competitors, Dole partnered with the vendor Padilla for a digital marketing solution.

Padilla developed a multichannel digital campaign utilizing Facebook, Instagram, and YouTube to move consumers from awareness to purchase on Instacart. The campaign featured upbeat video and motion graphics to capture attention. This strategy delivered significant results, including Instacart sales that surpassed the goal by over 50% and an impressive 4.9x return on ad spend. The campaign also garnered over 1 million social impressions and 530,000 completed YouTube video views.

Dole