Case Study: Ditch Witch boosts media coverage and thought leadership with Padilla

Ditch Witch boosts media coverage 11% with Padilla

Ditch Witch, a manufacturer of underground construction equipment, needed to position itself as an innovator and thought leader in its industry. The company hired the communications firm Padilla to implement a media relations program that would grow its share of voice in key trade publications.

Padilla developed a comprehensive communication program that included mining for stories, writing technical articles, and securing customer job-site stories. This strategy led to a significant increase in media coverage and interviews, including a feature in the Wall Street Journal. The results for Ditch Witch included an 11% increase in media coverage, a 95% rise in editor-conducted interviews, and 10 secured speaking engagements at major industry events.

Ditch Witch