Case Study: Denali boosts awareness of food waste diversion with Padilla

Denali earns 372M media impressions with Padilla

The customer, Denali, a leading organic recycler, faced the challenge of raising awareness for its work helping U.S. municipalities divert food waste from landfills. The vendor Padilla was engaged to publicize these efforts and position Denali as an innovative industry leader.

Padilla executed a media relations campaign that highlighted Denali's high-profile projects, such as its work with the city of Phoenix and NYC. The solution successfully generated 216 media hits and 372 million impressions, including top-tier coverage, which built trust and elevated Denali's national visibility.

Denali