Case Study: Deluxe measures rebrand impact with Padilla market research

Deluxe measures rebrand impact across 4 company sizes with Padilla

After its rebrand, Deluxe faced a challenge in measuring how effectively its new brand resonated with audiences. The company lacked specific insights into audience awareness, engagement, and understanding needed to fine-tune its marketing strategy. To address this, they partnered with the vendor Padilla for a market research and insights initiative.

Padilla devised a continuous, segmented study to measure the rebrand's impact. Their research analyzed audiences across four company size segments, five business functions, and six industries. This granular data enabled Deluxe to adjust budgets and marketing priorities based on the rebrand's traction with different targets, ultimately stretching marketing dollars without sacrificing impact.

Deluxe