Case Study: CottonWorks realigns its B2B website strategy with Padilla

CottonWorks uncovers insights from 900+ pages with Padilla

CottonWorks, a B2B website for Cotton Incorporated, needed to revisit its website's purpose as digital trends shifted and site traffic declined. They engaged the vendor Padilla for a mobile and web strategy and development project to realign the site with current user needs and improve its trajectory.

Padilla conducted extensive user research across six audience segments and audited over 900 pages of data. This revealed the site was serving a different primary user and purpose than intended, creating strategic misalignment. Padilla used these insights to inform a new digital strategy, resulting in an improved user experience and content approach for CottonWorks.

CottonWorks