Case Study: Consorzio del Prosciutto di Parma boosts restaurant menu presence and sales with Padilla

Consorzio del Prosciutto di Parma boosts sales 68% with Padilla

The Consorzio del Prosciutto di Parma, the consortium for a premium Italian ham, faced a challenge during the pandemic as restaurants scaled back and sourced cheaper products. They needed to find creative ways to keep Prosciutto di Parma on menus. The vendor Padilla was engaged to address this.

Padilla crafted bespoke partnerships with several high-volume restaurant chains across 62 locations. This solution involved creating immersive experiences to connect with diners. The campaign sold 5,634 pounds of ham in three months, a sales rate over 68% above average at comparable restaurants. All partner restaurants kept the dishes on their menus for at least five months post-promotion, significantly increasing volume and sales.

Consorzio del Prosciutto di Parma