Case Study: Church Mutual Insurance Company Generates 128 Media Placements with Padilla’s Consumer Survey Strategy

Church Mutual Insurance Company generates 1.3M impressions with Padilla

Church Mutual Insurance Company needed proprietary research to build trust and generate awareness for its Risk Radar safety initiative. They partnered with Padilla, which conducted a Spotlight Survey to measure consumer awareness and concerns about safety issues.

Padilla used the survey data to identify key topics and develop a research-driven content strategy. This approach generated significant news coverage, resulting in 128 media placements, 1.3 million impressions, and a 398% increase in impressions, earning a PRSA Award of Commendation for Market Research + Insights.

Church Mutual Insurance Company