Case Study: C.H. Robinson boosts top-media coverage with Padilla

C.H. Robinson boosts media coverage volume 31% with Padilla

The customer, C.H. Robinson, a long-standing technology and logistics market leader, faced increased competition from new challenger brands and needed to stand out in the media. The vendor Padilla was engaged to help differentiate the company's media presence.

Padilla implemented an aggressive media strategy that included mining for strong stories, spokesperson training, and creating fresh content. This solution established C.H. Robinson as a bold thought leader, resulting in a 31% increase in coverage volume, a 51% increase in coverage quality, and 77 articles placed in top media within a year.

C.H. Robinson