Case Study: Calabrio boosts CX market awareness with Padilla

Calabrio boosts earned media 50% YoY with Padilla

Calabrio, a customer experience and workforce management (WFM) technology company, faced the challenge of staying top-of-mind with its stakeholders and dominating its market. To drive awareness, it partnered with the vendor Padilla to oversee its messaging, content and brand activation.

Padilla implemented an integrated, research-driven campaign strategy. This involved using annual research to create data-driven content for earned and paid media, social campaigns, and influencer programs, which positioned Calabrio's CEO as a thought leader. This approach generated 150 pieces of content, achieved a 50% year-over-year increase in earned media, and secured top-tier placements, quickly elevating Calabrio as a leader in the WFM, AI, and CX analytics space.

Calabrio