Case Study: Border States elevates its brand and drives growth with Padilla

Border States grows from $50M to $2B with Padilla

Border States, a manufacturing sector company that grew from a regional distributor to a $2B national solutions provider, faced the challenge of having a visual identity that no longer matched its evolved business. Their brand needed to be repositioned for growth, so they partnered with the vendor Padilla for brand strategy and visual identity development.

Padilla developed a new brand strategy focused on Border States' "unstoppable" customers and created a comprehensive new visual system. This included a new logo, typography, design elements, photography, and color palette. The impact was significant, as the new identity elevated the brand, became a key driver for capturing new customers and markets, and built pride among employees. Padilla's work successfully transformed how customers perceive the company.

Border States