Case Study: Assent boosts PFAS thought leadership with Padilla

Assent earns 3 prominent articles in 24 hours with Padilla

The customer, Assent, faced the challenge of raising awareness for its supply chain sustainability software following the EPA's proposed PFAS reporting regulations. The vendor, Padilla, was engaged to help Assent leverage this timely thought leadership opportunity and inform manufacturers about its solution.

Padilla implemented a quick-turn media relations strategy, building relationships with key reporters and securing prominent coverage on the very day the new rule was announced. This proactive approach resulted in three major articles within 24 hours and interviews with top-tier outlets, significantly increasing Assent's share of voice on the topic of PFAS.

Assent