Case Study: Agoro Carbon Alliance boosts lead generation with Padilla's integrated digital marketing campaign

Agoro Carbon Alliance grows awareness 57% with Padilla

Padilla developed an integrated marketing campaign, anchored by a digital paid strategy, for Agoro Carbon Alliance to drive leads from farmers and ranchers. The customer's challenge was generating interest and leads from a skeptical and costly-to-reach target audience for its sustainable agriculture and carbon sequestration services.

The solution involved setting impactful KPIs and utilizing a cloud-based dashboard to track performance across all marketing channels. This allowed Agoro Carbon to adopt an iterative strategy model. As a result, Padilla helped the customer achieve a 57% growth in awareness, a 9% conversion rate for search leads, and an average cost per lead of $40.

Agoro Carbon Alliance