Case Study: Agoro Carbon Alliance achieves 1 million acres enrolled with Padilla

Agoro Carbon Alliance grows awareness 57% and secures 1 million acres with Padilla

Padilla partnered with Agoro Carbon Alliance, a company aiming to accelerate conservation agriculture, to address a critical challenge. The customer needed to build trust and awareness among skeptical farmers and ranchers to enroll them in carbon programs, as initial data showed very few were signing contracts despite growing awareness of carbon payment opportunities.

The solution from Padilla was a full-funnel, integrated campaign focusing on simplifying carbon, securing credit, and fortifying futures for farmers. This approach helped Agoro Carbon surpass its bold goal, securing over 1 million acres for carbon capture across 24 states, which is projected to sequester over five million tons of carbon in a decade. Padilla's work also drove a 57% growth in market awareness and significantly increased media placements.

Agoro Carbon Alliance