Case Study: UserVoice achieves a 14% ACV increase with Paddle

UserVoice drives 14% increase in ACV with new pricing strategy with Price Intelligently

UserVoice, a customer feedback platform, was struggling with inconsistent pricing and renewals that made it hard to quote customers, align on value, and confidently grow expansion revenue. To solve this, the team turned to Paddle’s pricing and packaging expertise, working with the Price Intelligently team to replace guesswork with a more data-driven approach.

Paddle helped UserVoice run custom research to uncover value metrics, willingness to pay, and the best way to bundle features, leading to clearer pricing, packaging, and value messaging. The impact was immediate: UserVoice reported a $10K–$11K increase in ACV, higher ARR, stronger win rates in higher-tier packages, and an overall 14% increase in ACV, while also using the insights to inform product strategy and future packaging decisions.

UserVoice

Andrew Morton

Chief Revenue Officer